Post by account_disabled on Oct 31, 2023 4:28:53 GMT
The research phase: the importance of filters The more choices you are offering the user, the more search filters you will have to make available to them otherwise the visit to your eCommerce could end in nothing. Due to the “paradox of choice”, too many options do not lead to any decision. Reducing the user's choice options, thanks to filters, has two main advantages : the first is that by doing so, you will have the possibility of guiding them towards the action you want them to take.
The second is that by reducing its range of options, the chances of the user making a purchasing decision will significantly increase. This way you will be able to increase your conversion rate. Webinar-sales-complete-material Return to index 3. The product page: the importance of copy and images The first thing web designs and development service a user looks at when purchasing a product is its photo . If the photo is of poor quality or not very visible, you will almost certainly go on to make your purchase on another eCommerce site that sells the exact same product, and you will have lost a customer. We tell you this because we want you to understand how important it is that the images of the products you sell are of high quality.
But it's not enough. It is essential that the customer can see the product he intends to purchase from different angles and that he has the ability to zoom in so that he can closely observe the details that interest him. The experience that the user has on your website must be as close to reality as possible. For this reason, you should opt not only for static photos, but also for videos in which the functioning of the product is demonstrated. Tracy Walley of Bigcommerce claims that using videos on product pages significantly increases a website's organic ranking, making it appear in the first search engine results.
The second is that by reducing its range of options, the chances of the user making a purchasing decision will significantly increase. This way you will be able to increase your conversion rate. Webinar-sales-complete-material Return to index 3. The product page: the importance of copy and images The first thing web designs and development service a user looks at when purchasing a product is its photo . If the photo is of poor quality or not very visible, you will almost certainly go on to make your purchase on another eCommerce site that sells the exact same product, and you will have lost a customer. We tell you this because we want you to understand how important it is that the images of the products you sell are of high quality.
But it's not enough. It is essential that the customer can see the product he intends to purchase from different angles and that he has the ability to zoom in so that he can closely observe the details that interest him. The experience that the user has on your website must be as close to reality as possible. For this reason, you should opt not only for static photos, but also for videos in which the functioning of the product is demonstrated. Tracy Walley of Bigcommerce claims that using videos on product pages significantly increases a website's organic ranking, making it appear in the first search engine results.