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Post by account_disabled on Feb 11, 2024 9:40:39 GMT
Distribution of the application in APK file format APK (Android Package) is an application file format for Android and a number of other operating systems based on Android. The application file has the extension ".apk", for example "myApp.apk". App stores store APK files. And with the help of the store, users download them to their smartphone or tablet. Therefore, to promote the application, you Antarctica Email List can use APK files, which will be available for downloading and installing manually. So, we figured out alternative ways to deliver applications to the user. Now we need to understand how to promote applications in the current conditions. acquisition channels They began to block the channels that accounted for the bulk of the advertising budget: Apple Search Ads, Google Ads, Facebook and others. This led to the rapid transfer of budgets to domestic advertising channels: Yandex.Direct, myTarget , VKontakte . The main consequence of this migration was an overheated auction, and as a result, an increase in traffic prices. We recommend shifting the focus to more accessible promotion channels in order to stabilize attraction in the current market situation: in-app, preinstallations, vendors, marketplaces, instant messengers, organic management.
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